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Topica Resource Center
Tools & Ideas for Your Online Marketing Success Welcome to Topica’s Conversion Marketing Resource Center. Our team of experts continually produces industry-leading webinars, articles and best practices trends to help you build and manage your own successful email marketing programs. To receive the latest updates on email and conversion marketing and to be informed on a monthly basis about new webinars and updates to the Resource Center, sign up for our newsletter.

Case Studies
Discover how Topica has helped companies achieve their goals with email and conversion marketing. Learn more about our most recent success stories…
Best Practices
New laws, developments, regulations, case laws and industry initiatives in email marketing…
Topica Events
The quarterly calendar of Topica’s upcoming webinars and trade show appearances.
Past webinars, white papers, datasheeets and more, available free for download.
Ongoing Events Click here for the complete calendar  
Thursdays, 11 a.m. Pacific Time
Getting Started with Topica
If you're new to Topica and need a tour of the application, or if you want a refresher on some of our features, join our weekly Getting Started Webinar. It's an informal discussion and tutorial on everything from integrating your data to setting up welcome campaigns as automated messages. Thursdays at 11:00 a.m. Pacific Time.
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Latest Downloads Click here for the complete directory of downloads  
Field Guide to Practical Online Benchmarks
To work from a set of metrics actually targeted to your specific business, sector, promotions and campaigns, you need Practical Benchmarks— a set of baselines you generate yourself from your existing business. This whitepaper provides the latest Ivory Tower industry Benchmarks, explains their limitations, reveals a step-by-step guide to building and tracking your own Practical Benchmarks, and closes with a short glossary. Register now for this premium download.
Basics of Website Visitor Conversion
This whitepaper is a practical guide to acquiring more online leads and converting those leads into paying customers. Learn how to increase your revenue and grow your online business by making your website and email campaigns more efficient, not through spending more on driving traffic.
Format: Adobe Acrobat PDF
Size: 1.5 MB
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TRUSTe Email Privacy Seal Webinar
TRUSTe is offering Topica customers an email privacy seal program designed to build consumer confidence. The ‘We Don’t Spam Seal’ from TRUSTe lets consumers know they can trust you with their e-mail address. Learn how you can boost your e-mail subscriptions by 7% or more with this exciting new program!
Format: Microsoft PowerPoint Show
Size: 1.5 MB
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Plan Your Conversion Marketing Campaign
The fifth in Topica’s five-part Educational Webinar series. Building your email marketing and conversion campaign is easy, if you have a "blueprint" to guide you. A plan will not only save you time and money, it can help you to focus your marketing efforts, making your campaigns more successful.
Format: Microsoft PowerPoint Show
Size: 1.4 MB
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Components of Conversion Marketing
Online marketing has evolved! Today's marketers are weaving together data capture, automated messaging, segmentation and targeting in an integrative approach known as Conversion Marketing — and building stronger relationships with their leads.
Format: Microsoft PowerPoint Show
Size: 2 MB
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Control the Challenges of Email Marketing
It's a harsh climate for email marketing — blocking, filtering and bounces — but the good news is, you can take control. Learn how in this third installment of Topica’s five-part Educational Webinar series.
Format: Microsoft PowerPoint Show
Size: 580k
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Elements of Successful Email Messages
The second in Topica’s five-part Educational Webinar series. The agenda includes: subject lines that get them at “Hello”, Do’s and Don’ts for message content and design, and how to provide offers that convert visitors into customers.
Format: Microsoft PowerPoint Show
Size: 3.3 MB
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