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Topica Resource Center
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PREMIUM DOWNLOAD
Field Guide to Practical Online Benchmarks
To work from a set of metrics actually targeted to your specific business, sector, promotions and campaigns, you need Practical Benchmarks— a set of baselines you generate yourself from your existing business. This whitepaper provides the latest Ivory Tower industry Benchmarks, explains their limitations, reveals a step-by-step guide to building and tracking your own Practical Benchmarks, and closes with a short glossary.
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Basics of Website Visitor Conversion
This whitepaper is a practical guide to acquiring more online leads and converting those leads into paying customers. Learn how to increase your revenue and grow your online business by making your website and email campaigns more efficient, not through spending more on driving traffic.
Format: Adobe Acrobat PDF
Size: 1.5 MB
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TRUSTe Email Privacy Seal Webinar
TRUSTe is offering Topica customers an email privacy seal program designed to build consumer confidence. The ‘We Don’t Spam Seal’ from TRUSTe lets consumers know they can trust you with their e-mail address. Learn how you can boost your e-mail subscriptions by 7% or more with this exciting new program!
Format: Microsoft PowerPoint Show
Size: 1.5 MB
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Plan Your Conversion Marketing Campaign
The fifth in Topica’s five-part Educational Webinar series. Building your email marketing and conversion campaign is easy, if you have a "blueprint" to guide you. A plan will not only save you time and money, it can help you to focus your marketing efforts, making your campaigns more successful.
Format: Microsoft PowerPoint Show
Size: 1.4 MB
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Components of Conversion Marketing
Online marketing has evolved! Today's marketers are weaving together data capture, automated messaging, segmentation and targeting in an integrative approach known as Conversion Marketing — and building stronger relationships with their leads.
Format: Microsoft PowerPoint Show
Size: 2 MB
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Control the Challenges of Email Marketing
It's a harsh climate for email marketing — blocking, filtering and bounces — but the good news is, you can take control. Learn how in this third installment of Topica’s five-part Educational Webinar series.
Format: Microsoft PowerPoint Show
Size: 580k
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Elements of Successful Email Messages
The second in Topica’s five-part Educational Webinar series. The agenda includes: subject lines that get them at “Hello”, Do’s and Don’ts for message content and design, and how to provide offers that convert visitors into customers
Format: Microsoft PowerPoint Show
Size: 3.3 MB
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Attract & Acquire Quality Leads
The first in Topica’s five-part Educational Webinar series. Learn about co-registration (how it works, its benefits and challenges) and how your own Web site can capture leads more efficiently.
Format: Microsoft PowerPoint Show
Size: 0.9 MB
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Make 2006 a Success with Conversion Marketing
An overview of marketing techniques from 1995 to 2005, and a look at best practices to carry forward into 2006.
Format: Microsoft PowerPoint Show
Size: 1.8 MB
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V2C: Turning Visitors to Customers with Conversion Marketing
Learn how conversion marketing can help you fine-tune your customer relationships and grow your customer list! The presentation covers customer acquisition with email marketing, automated database segmentation, and behavior-based automated email campaigns.
Format: Microsoft PowerPoint Show
Size: 860k
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Making Co-Registration Convert: A Guide to Getting Started
Do you have a customer base that responds to your online promotions and email campaigns? Have you tested various email offers and copy to determine a winner? Do you have a way to follow up instantly with new leads using autoresponders? If you said yes to all these questions, then read on to learn how to set up a co-registration program that sets you up for success.
Format: Adobe Acrobat PDF
Size: 0.9 MB
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Introduction To Conversion Tracking
“Conversion Tracking” is an advanced feature for collecting transactional data from your Web site. This step-by-step tutorial shoes you how to define “Trackpoints”, so you can optimize your company’s Web site and shopping cart and sell more efficiently online.
Format: Adobe Acrobat PDF
Size: 160k
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How to Sell More: Three Simple Strategies for Email Marketing Success
Email marketing campaigns can help businesses generate new customers, strengthen customer loyalty, and sell more when they incorporate these three strategies for success: Plan for Success, Focus on the Customer, Follow up Quickly and Relevantly. Read on to learn how easily you can add these proven email marketing techniques to your marketing mix.
Format: Adobe Acrobat PDF
Size: 670k
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