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Case Study
NetHawk & Topica by the Numbers: 41 Campaigns over a 6-Year History for One Fortune 500 Client!

Client
Since 1996, NetHawk Interactive has specialized in media buying and strategy for technology companies. Their expertise spans all disciplines of lead and customer acquisition, including: list brokerage, co-registration, whitepaper downloads, and software trial campaigns. They are also currently expanding into "RSS" with www.itfeedstore.com, which provides a fresh channel for marketers to syndicate content as it is requested by subscribers.

Objectives
NetHawk initially came to Topica in 2000, their objective was simple: to find a cost-effective, quality source of fresh leads for its growing list of high profile technology companies. As time went on, NetHawk came to realize that they also needed a solution to qualify and respond to leads in a timely manner to keep them interested in their clients’ products and services, and ultimately converting them to customers.

Solution
Through partnership with Topica, NetHawk has successfully achieved its clients’ objectives of acquiring new leads, managing those leads and converting them into customers. Specifically, Topica has provided:

  • Lead Acquisition
    Topica places opt-in subscriber ads for NetHawk clients on highly trafficked registration paths across the Internet. Topica then collects, validates and scrubs these opt-in leads from NetHawk’s subscriber opt-in forms and transfers them into NetHawk’s Topica account for lead nurturing.

  • Conversion Optimization
    NetHawk uses Topica to capture leads on a variety of landing pages from advertising and promotions for its clients – including their white paper program which also utilizes hosted landing pages to manage and distribute their white papers. Autoresponder emails immediately welcome each subscriber, and automatically put them into the lead nurturing cycle. This lead nurturing includes a combination of informational and promotional email messages, highly targeted to increase conversion of subscribers and website visitors to customers.

“ We're pleased with Topica's acquisition and conversion programs, primarily because our client keeps coming back. Thanks Topica! ”

Robert Mendez
Chief Executive Officer, NetHawk Interactive

Results
The success of Topica’s lead generation and conversion technology is reflected in the number of return campaigns that NetHawk has run through Topica. One of NetHawk’s major clients – a well known Fortune 500 company – has been using the Topica solution for more than six years, generating more than 4.5 million opt-in leads over the course of 41 campaigns. NetHawk and Topica continue to work together, providing online lead acquisition and conversion solutions for major technology companies and online businesses.


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