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Case Study
eHobbies Increases Conversion Using Topica’s Online Marketing and Sales Solution

Client
Based in La Mirada, Internet retailer eHobbies has enjoyed great success as a provider of niche hobby supplies and kits as well hard to find accessories.

Objectives
eHobbies’ goal was to communicate and create relevant dialogue with visitors to their site and up sell their existing customer base while keeping the cost reasonable in order to keep their overhead costs low.

Strategy
While one option was $2,500 a month, Greenberg discovered that Topica’s Online Marketing and Sales Solution could provide all the features he needed at that time, for only a fraction of the cost. Using Topica’s Solution, eHobbies could register site visitors and customers for ongoing communication and also help customers build their knowledge of products by offering newsletters designed around each purchaser and visitors’ related interest.

Execution
Consulting with Topica’s experts, eHobbies was able to incorporate the Solution into their site, building an online marketing program that would leverage their existing traffic with data capture forms, a flexible database to store important information on prospects and customers, and automated messaging to target prospects and help close the sale.

“With Topica’s solution in place, I’m expecting to double our conversion rate this year. This will help ensure that eHobbies continues to grow at the astonishing rate the last four years since we’ve ‘right-sized’ our company.”

Seth Greenberg
CEO, eHobbies

Results
By hosting their online marketing programs with Topica’s eHobbies has been able to add hundreds of thousands of new eHobbyists who look forward to receiving relevant news and discounts.


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