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Topica and TRUSTe announce email privacy seal program partnership
Topica to Offer TRUSTe’s Email Privacy Seal Program to its Customers



SAN FRANCISCO, CA - November 20, 2006 – Topica Inc., a leading provider of online lead generation and conversion solutions, today announced a partnership agreement with TRUSTe, a non-profit organization committed to online privacy. Using TRUSTe’s “We Don’t Spam” seal, an email privacy seal program and certification, qualified Topica customers can ensure their online visitors that they are adhering to TRUSTe’s privacy standards, which exceed CAN-SPAM requirements. This improved user confidence can help grow subscriber lists by 7% or more based on pre-launch testing by TRUSTe.

TRUSTe’s “We Don’t Spam” seal is posted at the point of email collection – the online subscribe form – to reassure subscribers to qualified Topica customer lists that the company will honor the privacy of email subscribers. Qualification for the program involves a rigorous review process, including a review of the sender’s email reputation and history, an extensive self-assessment of email practices by the sender, and an analysis by TRUSTe. Businesses that display this seal must agree to TRUSTe’s alternative dispute resolution process, which allows TRUSTe to initiate a negotiation between the individual complainant and the company.

This best practices program will be introduced to Topica’s customers via the company’s Customer Success Management team and through a web-based seminar on Tuesday, December 12, 10 a.m. PST. This webinar is open to all businesses interested in learning more.

“We are excited to offer the TRUSTe Email Privacy Seal to our customers,” said Britta Meyer, vice president of Marketing and Customer Success. “The program benefits our small and mid-sized customers, who may not have mass brand recognition, by communicating to online visitors that they can be trusted when submitting information. This agreement reinforces Topica’s commitment to promoting, following and, most importantly, exceeding best practices and CAN-SPAM standards.”

“As publishers of targeted consumer and business information, Topica’s customers are the ideal participants in TRUSTe’s Email Privacy Seal program, said Colin O’Malley, TRUSTe’s director of product development. “In combination with relevant and timely content, offering consumers reassurance at the point of collection is the fastest route to increasing email acquisition for online marketers.”

Topica and TRUSTe Email Privacy Webinar
Topica and TRUSTe will co-host a web-based seminar on Tuesday, December 12, 10 am PST. This webinar will cover the program in detail and is open to current and prospective Topica customers. For more information visit:
http://www.topica.com/solutions/l/?d=wbnr_truste.

About Topica
Topica helps small and medium-sized companies acquire new leads, convert those leads into customers, and grow their businesses. Topica currently serves over 4000 clients in 20 countries, including eHobbies, Toywiz.com, and divisions of leading organizations, such as IBM, Corp. and Hachette Publications. Firmly committed to permission-based emailing, Topica is a member of TRUSTe, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and the Internet Alliance. All Topica Solutions are 100% compliant with state and federal privacy, permission and anti-spam legislation. Topica is privately held and backed by investors including TLCom, Ltd., Highland Capital Partners, and August Capital. For more information visit: www.topica.com.

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy and Email Privacy Seals and resolves thousands of individual privacy disputes each year. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe runs the world’s largest privacy seal program, with more than 2,400 Web sites certified, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. Through its Trusted Download Program, TRUSTe develops standards for non-intrusive downloads that demonstrate consumer choice. TRUSTe also provides accreditation, monitoring and oversight for email with the Email Privacy Seal Program, and for Return Path’s SenderScore Certified Program. To learn more visit www.truste.org.