Junction and Topica Join Forces to Promote Responsible
SANTA BARBARA, Calif.
– May 29, 2003 – Commission Junction,
a leader in pay-for-performance marketing, and Topica,
a leader in email publishing solutions, today announced
the launch of a partnership to provide education and
resources promoting responsible email practices to the
members of the Commission Junction network. These "Best
Practices for Responsible Email" include:
- Permission based opt-in procedures
- Easy unsubscribe links in every email
- Clear and truthful "From" address
In a recent study conducted by Forrester Research,
92 percent of marketers felt that email was "very
effective" for customer retention, while 54 percent
saw it as a very effective tool for customer acquisition.
With the number of email messages increasing, responsible
email marketers know that following best practices can
result in better targeting and thus better effectiveness.
Through the Commission Junction/Topica partnership,
publishers in the Commission Junction network will be
able to participate in a Topica Webinar series focusing
on responsible email practices, and will have access
to Topica's email publisher tools for delivering email
marketing campaigns. Publishers completing the online
series will be so designated to Commission Junction
Responsible email marketers have provided a highly
effective distribution method for advertiser offers,"
says Jeff Pullen, Commission Junction president and
CEO. "These targeted opt-in campaigns consistently
result in high conversion for advertisers and increased
commissions for publishers. Through our partnership
with Topica, we strengthen our support of responsible
email marketing practices by offering additional education
and resources to Commission Junction publishers."
Additionally, Topica publishers will have the opportunity
to join the Commission Junction network, and partner
with advertisers to promote key performance-based offers
to their opt-in audience. As more publishers join the
network, the overall audience will continue to grow
and email practices will become more refined.
Following responsible email practices such as working
on a permission basis with everyone on our email mailing
list has proven critical in maintaining good relations
with our customers," says Norman Fong of techbargains.com
and a user of both Topica Email Publisher and Commission
Junction's pay-for-performance network. "This results
in effective, successful campaigns for us and our advertisers.
I commend Commission Junction and Topica's support of
responsible email practices."
The usage of email marketing will continue to grow.
According to Jupiter Research, legitimate, opt-in email
marketing messages received by the average person will
grow from 1,100 in 2003 to 2,200 in 2007.
At a time when four out of ten emails most people receive
are unwanted, it is imperative to educate all marketers
on the best practices of email marketing," addedAnna
Zornosa, president and CEO of Topica. "We are happy
that Commission Junction has taken the lead in showing
publishers in their network the importance of responsible
About Commission Junction
Commission Junction, a leader in pay-for-performance
marketing, delivers advanced solutions that facilitate
strategic online relationships between advertisers and
publishers, driving accountable results for each client.
By publishing performance metrics on advertisers, publishers,
and ads within its network and leveraging its own expertise
in online marketing through service, education and promotion,
Commission Junction creates an open marketplace of low
risk and high reward for its clients. The company serves
billions of impressions monthly, ranking it among the
largest ad networks in the world. Clients include leading
online marketers eBay, MSN®, and USA TODAY. Commission
Junction is headquartered inSanta Barbara,Calif., with
offices inSan Francisco,New YorkandLondon. For additional
information, visit www.cj.com or call (800) 761-1072.
About Topica, Inc.
Topica, Inc., San Francisco, CA., is the leading provider
of Web-based marketing solutions. Founded in 1998, the
company serves over 4,000 customers, including The National
Geographic Society, International Data Group (IDG),
IBM, Corp. and Hachette Publications. Firmly committed
to permission-based email, Topica is a member of TrustE,
the Email Services Provider Coalition of the
NAI (National Advertising Initiative), and a member
of the Internet Alliance. For more information on the
company, please visit www.topica.com.