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Topica Launches Complete Web-Based Marketing Solution

San Francisco, Calif. – Monday, March 1, 2004 – Topica, Inc. today announced the launch of its complete Web-based marketing solution, designed to help businesses maximize their marketing efforts and conversion success.

The new solution suite is based on Topica’s Marketing Automation Software which succeeds the well-established, award-winning Topica Email Publisher offering. All of the existing features have been retained and, in many cases, enhanced. Moreover, several new powerful features have been added, making this an end-to-end web-based marketing solution that addresses all stages of online marketing: lead acquisition and capture, conversion of leads to customers, customer retention, and customer cross or up-selling.

New Features Include:
  • New user interface for improved productivity and ease of use.
  • Enhanced database flexibility lets you choose the number and types of fields to optimally match your database requirements.
  • Easy to use custom forms with landing pages to gather additional information about your customers.
  • The new audience builder allows you to easily build sub-groups of your database for targeted messaging.
  • Comprehensive marketing automation capabilities let you follow-up with your customers automatically after they sign-up, submit a form or respond to your campaign.
  • Additional and improved message templates allow you to easily develop professional looking messages.
  • Enhanced custom branding opportunities will ensure consistent use of your brand.
  • Forward to a friend functionality lets you easily grow your list.

The new marketing automation solution will be available to new customers immediately. All existing Topica customers will be upgraded to the new solution at no additional cost.


About Topica
Topica is the leading provider of marketing and sales solutions for businesses with online channels. Topica’s solution enables businesses and organizations world-wide to find new prospective customers and sell more online. Using Topica, online marketers better leverage their current marketing initiatives, such as paid search, affiliate programs and display advertising, as they turn more traffic into first-time buyers and loyal long term customers.

Since the company was founded in 1998, over 4000 businesses in over 20 countries have chosen Topica. Customers include eHobbies, Donor Digital, Vitamins.com, WebTickets.com, and divisions of leading organizations, such as International Data Group (IDG), IBM, Corp. and Hachette Publications. The company has developed partnerships with leading players in the ecommerce industry, such as Amazon.com, eBay, Overture and Aptimus. Firmly committed to permission-based emailing, Topica is a member of TrustE, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and the Internet Alliance. All Topica Solutions are 100% compliant with state and federal privacy, permission and anti-spam legislation. Topica is privately held and backed by investors including Morgan Stanley, TLCom, Ltd., August Capital, and Highland Capital Partners.